Of course, every businessman who oversaw the creation of an online store is sure that he did everything right at all stages. But as a result, his store is not so successful today. Here is a list of what is not recommended when starting online sales.
You’ve done a good job and finally rolled out your online store. You have behind you an analyzed list of competitors, a business plan, ideally reproduced by the developer and designer of the technical specification. Now the plans are in one fell swoop to capture the entire Internet audience and sell it all your goods, but in real life, the situation is not so rosy. It was so? Then this material is for you.
What is the problem?
Of course, every businessman who oversaw the creation of an online store is sure that he did everything right at all stages. But as a result, his store today is not as successful as he would like it to be. Therefore, here is a list of what is not recommended at the stage of launching online sales from your resource.
Don’t do it all yourself
It is unlikely that this way you will save cash and still get a quality product. Remember, your time is more expensive, so it is important for a manager to be able to delegate routine tasks. For example, use the services of web studios that specialize in creating an online store.
Is your USP dumping?
We are 50% sure that your business has not gone far with such an offer. Price is very often not a decisive factor when deciding whether to send an order to the basket. A unique selling proposition from a marketing point of view cannot be based on pricing alone. It is recommended that you work out what will make your business stand out from your online competitors.
The functionality is too large, but the goal is one – to sell the product. Do you have Napoleonic plans and are eager to fit everything into your site at once? Do not rush, when creating an online store, it is not recommended to implement all available functionality at the start. Add the minimum required content to the site and analyze what visitors use and what they don’t and what they lack. According to statistics, stores that followed the “all at once” path from filling – today came across the fact that users practically do not use half of the possibilities on the site. Therefore, do not overpay for unnecessary functionality and do not confuse your leads.
Economical design or lack thereof. Since customers are greeted by their clothes, make sure your virtual child looks neat. You will need a recognizable individual style and logo.
Uniqueness!
Forget about copy-paste. Create your own content – texts, photos, videos, and then Google will love you and show you to the target audience more often. Use the services of copywriters – now it is quite inexpensive, but effective.
Faithfully yours, Laurie Hecker
